Indians are eager consumers of digital advertising and are five times more willing to share personal data with companies when they are delighted by their digital experience.
Interoperability with other insurance companies - apart from banks, medical centres, among others - would be the eventual goal
Given the recent spate of commercial flops, has Bollywood become immune to star power?
Persistent, L&T Technology and TechM named among leading service providers
The channel has begun forensic investigations into the leak of the next episode, which was put up on Reddit three days before the official release.
Competitive price will face stiff challenge from incumbents such as DD Free Dish
'Women's cricket just had a huge boost with the way our team performed in the World Cup.' 'Why not take advantage and lay the groundwork to launch a women's IPL?'
Growing protectionism in their main markets - the US and the UK - has forced them to hire local workers, upending the cost arbitrage model they had built their business on.
The former Team India captain, who has invested in entertainment company Flickstree, in conversation with Romita Majumdar & Urvi Malvania.
Pocket Aces creates content across 3 channels and reaches over 40 million people weekly on its own properties
Norton report says Indians putting themselves at risk over Wi-Fi usage
TCS is setting up a large BPO operation in Varanasi next year, some staff could be absorbed there
The movie has attracted 60 brands as merchandise partners and seven media partners
At Rs 21 crore, the film recorded the lowest Eid release opening figures for the star since 2012.
The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?
Actors and sportspersons are increasingly blacklisting products like colas and fairness creams. Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how will it impact both.
TCS, which, plans to earn $1 bn in 3-7 years will explore segments such as cyber security, internet of things, analytics of IoT, and cloud application and infrastructure.
Partnership will ensure that Intel's chips sell better in systems that are used by large enterprises
Reskilling and online certification are the biggest earners in the Indian online education market
The past few weeks have seen several hundred people let go of by IT services firms joining unions claiming to represent tech workers fighting for their rights.
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